Learn why and how to chat with the children in your life about economics to empower decision making.

Grandma and Grandpa are coming for a family feast. A trip to the grocery store reveals lessons about supply, demand, costs and price. 

While the kids are dreaming up a tropical vacation, Mom chats about trade-offs, opportunity costs and diminishing returns.

Being free for the summer means relaxing and having fun … as well as savings, allowance, incentives, disincentives and taxes!

Mom and Dad are considering a new car, while their daughter is focused on her favorite boy band’s new album release. A family yard sale teaches a lesson about wants vs. needs, choices and elasticity.

Each chapter creatively displays an economic lesson with a beautifully illustrated graph – no graph paper required!

I truly enjoyed reading your book. The realistic examples that you used to explain the basic principles of economics, would serve as an excellent way for parents and educators to begin exposing children to these concepts at an early age. This book will allow children to learn how important economic choices can be, without them realizing that they are being taught a lesson. The vivid illustrations allow parents to begin using this book with children of all ages.


Michelle C., NY